Grand Egyptian Museum

Design and Masterplanning

Between 2003 and 2011 Metaphor was both the masterplanner and lead designer on the Main Galleries of this new national museum, which is one of the largest planned anywhere in the world. We worked closely with the architects Heneghan Peng and academic teams in Cairo to create a masterplan that integrated all the different aspects of museum making into one coherent visitor experience.

We designed exhibition displays for up to 50,000 Pharaonic objects, including the treasures of Tutankhamen. We devised visitor routes and journeys of varying lengths to suit different audience needs. We advised on conservation requirements and brought together a rich mix of storytelling devices, including film, audio and digital interactives, to create immersive experiences which communicate the historic and geographic context of the artefacts.