National Railway Museum
The National Railway Museum in York is one of three museums in the UK Science Group that Metaphor has masterplanned. It occupies a large heritage site, part indoors and part outdoors.
We looked at the visitor experience from three viewpoints – conceptually (what is the museum’s Vision? What is it about and how well does it communicate?); physically (what are its spaces like, what are the visitor routes, and how well do they serve it?) and operationally (what functions does the museum perform and how can we help it do these things better?). Our Masterplan included a series of Next Steps to be unfolded over the next ten years.